Run every platform like one.
Practical guides for running Google, Meta, and TikTok Ads, and posts on how Adriva works.
TikTok Ads Joins Adriva: Run It Next to Google and Meta
Adriva now launches and benchmarks TikTok Ads campaigns and moves budget between TikTok, Google and Meta every hour. A LinkedIn Ads connector is in development.
How Adriva Connects Google Analytics and Pixels
Adriva connects Google Analytics 4, the Meta Pixel and the Google Ads tag, counts each conversion once, and uses that data for budget and bid decisions.
How Adriva's Hourly Budget Rebalancing Works Across Google and Meta
Adriva checks Google and Meta campaigns every hour and moves budget to the ones with the best marginal return. This post explains the signals it reads and the limits it keeps to.
How to Run Google Ads and Meta Ads Together Without Doubling Your Work
How to run Google Ads and Meta Ads together: one shared budget, one source of conversion data, the same naming and UTMs on both platforms, and one weekly review.
Cross-Channel Budget Pacing: When to Shift Spend Between Google and Meta
Cross-channel budget pacing explained: how to use marginal ROAS to decide when to move spend between Google Ads and Meta Ads, and how to end the month on budget.
Ad Creative Testing: How to Run Tests That Improve ROAS
Most ad creative tests change too many things at once and stop after a day or two. Here is how to test one variable at a time and pick the winner on CPA or ROAS.
Conversion Tracking on First-Party Data: CAPI, Enhanced Conversions and Consent Mode
Safari, ad blockers and consent banners hide conversions from your pixel. How to set up conversion tracking on first-party data in Google and Meta with CAPI, Enhanced Conversions and Consent Mode v2.
Negative Keywords and Placement Exclusions: A Guide to Cutting Wasted Ad Spend
A large share of search budget goes to queries that never convert. This is a weekly process for finding them and cutting wasted spend on Google and Meta with negative keywords and placement exclusions.
Automated Bidding Strategies Explained: tCPA, tROAS, and When to Bid Manually
How the automated bidding strategies in Google Ads and Meta work: Target CPA, Target ROAS, Maximize Conversions, how many conversions each one needs, and when to bid manually.
Stop doing the same work three times.
Adriva launches your Google and Meta campaigns and moves budget to the ones that work.
Get started