TikTok Ads Joins Adriva: Run It Next to Google and Meta
Adriva now launches and benchmarks TikTok Ads campaigns and moves budget between TikTok, Google and Meta every hour. A LinkedIn Ads connector is in development.
Adriva now runs TikTok Ads. Connect a TikTok Ads account and its campaigns appear in the same table as your Google and Meta campaigns, with the same recommendations. Every hour, Adriva moves budget between all three platforms. The next connector, LinkedIn Ads, is in development. We will announce its launch date later.
Why we added TikTok
More ad budgets are moving to TikTok. Its ads reach over 1.5 billion adults, and for a growing number of e-commerce and consumer brands it has moved from a test budget to the third main channel next to Google and Meta. For the person running those accounts, that means one more dashboard to check, a different campaign structure, and its own creative specs. TikTok budget also needs regular checks, or it stays on campaigns that have stopped working.
Adriva was built to cut that extra work. From the start, the plan was one tool that runs every platform you spend ad budget on. Google and Meta were the first two. TikTok is the third.
Once TikTok is connected, its campaigns sit in the same table and go through the same process as your Google and Meta campaigns.
What works on day one
The TikTok connector covers the full workflow, including launching campaigns and moving budget. Adriva does the same work on TikTok as on Google and Meta:
- Connect and sync. You connect TikTok Ads Manager through OAuth. Your existing campaigns, ad groups, and results then appear in the same table as Google and Meta. Each row shows spend, CPA, conversions, and a health verdict.
- Launch.Adriva builds campaigns from your business context, using TikTok’s own campaign structure and targeting. At publish, it fits the creative to TikTok’s specs: 9:16 video-first, text limits, and safe zones. It does the same with character limits and aspect ratios on Google and Meta.
- Benchmark and watch. Each TikTok campaign is benchmarked against industry standards. When frequency rises and CTR falls, Adriva flags creative fatigue before performance drops.
- Rebalance. TikTok joins the hourly rebalancing loop right away. Each hour Adriva reads pacing, marginal return, and intraday demand on all three platforms, then moves budget to the campaigns that perform best.
What changes with three platforms
Moving budget between platforms helps more with each platform you add. With two platforms there is one pair to compare. With three there are three pairs, so there is a higher chance that your next dollar would earn more somewhere else. The method is the same one we described in cross-channel budget pacing. Adriva now applies it to three platforms instead of two.
| Signal | Two-platform response | Three-platform response |
|---|---|---|
| Meta prospecting saturates mid-week | Shift to Google or accept the lower return | Move budget to Google or TikTok, whichever has the better marginal ROAS that hour |
| A TikTok creative gets a sudden rise in demand | Not visible. Spend stays where it was planned | Budget moves to that campaign while demand stays high, taken from the weakest campaign on any platform |
| One platform's CPM rises because auction competition goes up | Keep spending on that platform until CPM drops | Lower spend there and move it to either of the other two platforms |
Ad platforms in one workflow: Google, Meta, TikTok
Hourly budget rebalancing, now across all three platforms
New dashboards, briefs, or processes you need to add
Next: LinkedIn Ads, launch date to be announced
LinkedIn Ads is in development and will be the fourth platform in the same table. It is meant for the B2B part of your budget. CPCs on LinkedIn are high, so benchmarks and fatigue detection should pay for themselves there faster than on other platforms. We will announce the launch date later. LinkedIn will use the same workflow, so there is nothing new to learn.
Frequently asked questions
- What can Adriva do on TikTok Ads at launch?
- The same things it does on Google and Meta. You connect your TikTok Ads account through OAuth. Adriva then launches campaigns built from your business context, benchmarks them against industry standards, flags creative fatigue, and includes them when it moves budget between platforms every hour.
- Do I need to rebuild my existing TikTok campaigns?
- No. When you connect your TikTok Ads account, your existing campaigns appear in Adriva the same day. Adriva benchmarks them and makes recommendations on them as they are. You do not need to migrate or restructure anything.
- Does cross-platform rebalancing include TikTok from day one?
- Yes. TikTok campaigns go into the same hourly loop as Google and Meta. Each hour Adriva reads pacing, marginal ROAS or CPA, and intraday demand on all three platforms. It then moves budget to the campaign that returns the most on the next dollar, within the same guardrails.
- When is the LinkedIn connector coming?
- The LinkedIn Ads connector is in development. We have not set a launch date yet. LinkedIn campaigns will appear in the same table, get the same recommendations, and join the same hourly budget moves. We will post waitlist and early-access details on the blog first.
- Does adding TikTok cost extra?
- No. All connectors are included in the product. You pay each platform for your ad spend as before, and Adriva runs every account you connect.
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